Thank You!

You can download your copy of the guide by clicking on the image of the guide or the button below. We will also email you a copy so you have it accessible at any time. 

Becoming informed is the first step to taking control of your retirement and creating the retirement of your dreams!


What are the next steps? 

Schedule a one-on-one appointment, so we can help you review your options and develop a customized retirement income plan. If you have any questions, please feel free to call us at 614-855-5700 or click on the button below to schedule your appointment now.

  • No Pitches: We believe in showing and informing you with your choices.
  • Helpful Guidance: Our guidance ​is honest and impartial.
  • Simplicity: We make the process easy ​to understand and complete.
  • No-Obligation: There is no pressure to work with us.

 Jim Zifer, President

Jim is the President of Preferred Planning Services, a company specializing in financial planning for seniors. With over 30 years experience in the financial industry, Jim began focusing his efforts towards assisting seniors in protecting and growing their assets in 1996 when he joined Preferred Planning Services. Jim has earned several awards, has been recognized nationally, serves as a consultant with several elder law attorneys across the country, and has earned certification from the Corporation of Long Term Care recognizing his knowledge and expertise with the issues that seniors face.  

He is an Investment Advisor Representative and holds a license in seven states for life and health insurance. He also has held various licenses over the years so that he can provide more comprehensive financial planning services to his clients. Jim has worked with thousands of families in helping them preserve their assets. He has thorough understanding of the problems we face as we age and knows how to bring innovative financial strategies to solve them.  

A native of Dover, Ohio, Jim now resides in New Albany. His degree from the University of Cincinnati began his journey towards accounting and finance. He has focused for the past 22 years on a team approach to planning and works with several elder law attorneys with creating a solid plan for seniors.  

Jim is an avid outdoorsman, gardener, cyclist, fly fisherman and enjoys spending time with his family.